Tibet Shannan Idantite Antrepriz by River Liu

Tibet Shannan Idantite Antrepriz by River Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Grafik Competition Category.

AjanGrafik· 2023

Tibet Shannan Idantite Antrepriz

by River Liu

Client: River Liu Design

A' Design Award Ajan Winner in Grafik Category

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Verified Award Winner
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Colors

The Design

About Tibet Shannan Idantite Antrepriz

Pwojè Tibet Shannan ki vize pou fè pwomosyon endistri touris nan Shannan. Lè w kreye yon logo reprezantan pou pwolonje enpresyon vil la atravè pwodwi sistematik ak gid touris. Se enspirasyon an pou logo la trase nan karakteristik yo nan Shannan ak senplifye nan senbòl atravè atizay kontanporen. Logo nan tèt li se versatile ak évolutive, kapab san pwoblèm entegre nan diferan pwodwi. Travay sa a espere pote yon enèji pozitif ak enteresan nan odyans lan, pi byen satisfè bezwen yo nan mache modèn lan epi ede ansyen vil sa a montre divès aspè li yo.

The Recognition

About the A' Design Award Ajan

Tibet Shannan Idantite Antrepriz se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tibet Shannan Idantite Antrepriz pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tibet Shannan Idantite Antrepriz se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Dimensions & Packaging: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tags: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Production Technology: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Design Challenge: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Research: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Project Duration: The project started in July 2021 in China and finished in Jun 2022.
Operation Flow: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Patents: Copyrights belong to River Liu,2022
Team Members: River Liu
Image Credits: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.