Yunnan Baiyao Anbalaj Pat Dan by Tiger Pan

Yunnan Baiyao Anbalaj Pat Dan by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2023

Yunnan Baiyao Anbalaj Pat Dan

by Tiger Pan

Client: Yunnanbaiyaogroup Co., Ltd

A' Design Award Bwonz Winner in Anbalaj Category

20,110

Verified Award Winner

Verify Award Status for #145832

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yunnan Baiyao Anbalaj Pat Dan

Yunnan Baiyao se yon konsepsyon anbalaj pou yon seri pat dan pou timoun. Karaktè mak la se yon ti nwaj bebe, ki enspire pa non mak la, kote "yun" vle di nwaj. Karaktè a parèt ak diferan ekspresyon figi pou montre diferan laj. Ilistrasyon yo desine nan yon style penti timoun pou atire atansyon manman yo sou etajè a. Bwat yo apwopriye pou plasman orizontal ak vètikal sou etajè, e bwat frèz yo konbine ansanm pou fòme yon pi gwo imaj frèz. Anbalaj la fèt ak PLA, ki dejgrade nan de a dis mwa.

The Recognition

About the A' Design Award Bwonz

Yunnan Baiyao Anbalaj Pat Dan se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yunnan Baiyao Anbalaj Pat Dan pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yunnan Baiyao Anbalaj Pat Dan satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensions & Packaging: Width 46mm x Depth 39mm x Height 159mm
Tags: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Production Technology: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Design Challenge: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Research: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiration: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan