Mugo Etikèt Soda Nan Boutèy by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2023
Mugo Etikèt Soda Nan Boutèy
Client: Tanya Dunaeva
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Mugo Etikèt Soda Nan Boutèy
Mugo soda konsiste de kat kalite bwason ki se mocktails, limonad, siro pikant ak enèji. Tout resèt yo se sèlman envante. Apwòch orijinal la nan kreyasyon pwodwi mande pou apwòch menm jan an nan konsepsyon anbalaj. Solisyon pwoblèm sa a se yon tipografik. Li baze sou desen an nan etikèt la klasik nan bwason ki gen alkòl tradisyonèl chè, men yo nan lòd yo prezante orijinalite a ak kado nan pwodwi a, ak yon repanse enpòtan nan klasik yo. Estrikti konsepsyon milti-kouch ak kontras fè konsepsyon endividyèl ak remakab.
The Recognition
About the A' Design Award Bwonz
Mugo Etikèt Soda Nan Boutèy se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Mugo Etikèt Soda Nan Boutèy pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Mugo Etikèt Soda Nan Boutèy satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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