Nutrili Sipleman Marque by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Dezayn Anbalaj Competition Category.
FèAnbalaj· 2023
Nutrili Sipleman Marque
Client: Nutrili
A' Design Award Fè Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Nutrili Sipleman Marque
Sipleman bon gou, benefis nye. Nutrili se tout sou pote kalite siperyè, sipleman natirèl ak dirab. Cansu Dagbagli Ferreira te komisyone pou kreye idantite mak vizyèl ak desen anbalaj. Idantite vizyèl la enkòpore lespri jivenil ak modèn nan mak la, ak apwòch fonse li yo. An jeneral, se yon refleksyon idantite ak valè mak la. Konsepsyon anbalaj la se pa sèlman atire, men tou li byen fabrike pou fè apèl kont odyans lan sib. Itilizasyon koulè vibran ak gwo tipografi kominike konsantre mak la sou engredyan pi ak pwòp.
The Recognition
About the A' Design Award Fè
Nutrili Sipleman Marque se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Nutrili Sipleman Marque pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Nutrili Sipleman Marque pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality. - Dimensions & Packaging
- Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm - Tags
- supplements, vitamins, collagen, label, packaging, design
- Production Technology
- Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom - Design Challenge
- The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area. - Inspiration
- Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
- Project Duration
- 3 months, Istanbul & Dubai
- Operation Flow
- Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
- Team Members
- Designer: Cansu Dagbagli Ferreira
- Image Credits
- Photography: Lara Zankoul + Büşra Sarıoğlu
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