Plant Professor Fonksyon Primè: Anbalaj Manje by Hangzhou Chancemate Tech Corp.

Plant Professor Fonksyon Primè: Anbalaj Manje by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2023

Plant Professor Fonksyon Primè: Anbalaj Manje

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor Fonksyon Primè: Anbalaj Manje

Tèks Liv: Plant Professor se yon seri anbalaj pou yon mak manje ki baze sou plant, ki vize jèn konsomatè iben nan Lachin. Gam nan kouvri ti dumpling lejè, jele ak kafe. Yon estil vizyèl plat inifye seri a e li konbine enfòmasyon sou engredyan ak kalori nan yon sèl sistèm idantifikasyon. Modèl figiratif ak grafik abstrè yo òganize nan yon fason lach eksprè pou kreye yon anbyans dekontrakte. Etikèt sou devan yo montre mak la, pwodwi a, ak pwopòsyon engredyan yo. Bwat konpak yo fèt ak papye rekiklab ansanm ak materyèl enprimri ki respekte anviwònman an, e yo antre fasil nan yon sak.

The Recognition

About the A' Design Award Bwonz

Plant Professor Fonksyon Primè: Anbalaj Manje se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Plant Professor Fonksyon Primè: Anbalaj Manje pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Plant Professor Fonksyon Primè: Anbalaj Manje satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie