Namito Imaj Pèsonaj Jwèt Atistik pa Ge Zhang

Dizayn Namito Imaj Pèsonaj Jwèt Atistik pa Ge Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Lò nan Kategori Konpetisyon Piblisite.

LòPiblisite· 2023

Namito Imaj Pèsonaj Jwèt Atistik

pa Ge Zhang

Kliyan: Ge Zhang

Gayan A' Design Award Lò nan Kategori Piblisite

720,204

Gayan Pri Verifye

Verifye Estati Pri pou #149033

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Namito Imaj Pèsonaj Jwèt Atistik

Namito se yon imaj jwèt atistik vityèl ki kreye pou itilizasyon komèsyal. Namito se yon tifi ki gen bouch an fòm pèch, yon kwafi wouj an fòm djondjon ak yon akseswa tèt ki gen fòm zòrèy lapen. Li mete yon wòb wouj epi li kanpe ak men li nan pòch li ak je li fèmen. Bouch li ki pouse fòme de kè ak lèt X, yon siy ki montre lanmou pou lemonn pandan l ap refize sa ki mal. Pèsonaj la parèt nan foto, videyo, ekspozisyon ak pwodwi enprime. Namito fèt pou diminye estrès mantal epi ankouraje moun yo pou yo rete tèt yo menm.

Rekonesans lan

Konsènan A' Design Award Lò

Namito Imaj Pèsonaj Jwèt Atistik se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Namito Imaj Pèsonaj Jwèt Atistik pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Namito Imaj Pèsonaj Jwèt Atistik kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimansyon & Anbalaj: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Etikèt: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Teknoloji Pwodiksyon: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Defi Dizayn: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Rechèch: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Enspirasyon: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Dire Pwojè: Since 2021, China
Fliks Operasyon: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Manm Ekip: Ge Zhang
Kredi Imaj: Beijing JiuPin Technology Co., Ltd.