Spicy Shrimp Soybean Sauce Anbalaj Sòs by Wei Li - Orange One

Spicy Shrimp Soybean Sauce Anbalaj Sòs by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2023

Spicy Shrimp Soybean Sauce Anbalaj Sòs

by Wei Li - Orange One

Client: Shenzhen Orange One Advertising Design Co., Ltd

A' Design Award Lò Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #149029

View at A' Design Award Press Release Award Badge

Colors

The Design

About Spicy Shrimp Soybean Sauce Anbalaj Sòs

Spicy Shrimp Soybean Sauce se yon konsepsyon anbalaj pou pat kribich. Kontrèman ak pwodwi menm jan yo ki itilize koulè fò e vizib, anbalaj sa a swiv yon apwòch senp e natirèl. Anbalaj deyò a genyen yon karaktè kribich an kaligrafi kòm eleman grafik prensipal li. Bokal anndan an pote yon etikèt ak yon desen liy senp. Yon fòm panyen pwason dou bay pwodwi a yon karaktè cho e natirèl. Tout anbalaj la pa gen okenn plastik ki pa ka degrade, sa ki diminye domaj sou rivyè yo ak tè a. Konsepsyon an vize tou pou ogmante konsyantizasyon sou pwoteksyon anviwònman an.

The Recognition

About the A' Design Award Lò

Spicy Shrimp Soybean Sauce Anbalaj Sòs se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Spicy Shrimp Soybean Sauce Anbalaj Sòs pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Spicy Shrimp Soybean Sauce Anbalaj Sòs kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
Dimensions & Packaging: 75x75x255mm
Tags: Sauce, shrimp, seasoning, chili paste
Production Technology: The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
Design Challenge: Packaging structure and packaging material
Research: Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion

Use potoshop、Adobe Illustrator software
Inspiration: his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Project Duration: The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
Operation Flow: This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
Team Members: Designer:Wei Li
Image Credits: picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020