Lay's More Belgian Really Impossible Anbalaj Manje by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Lay's More Belgian Really Impossible Anbalaj Manje

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Anbalaj Manje

Lay's More Belgian Really Impossible se yon konsepsyon anbalaj edisyon limite pou chips pòmdetè ki vann nan Bèljik. Anbalaj la prezante de nouvo gou lokal ki devlope avèk Brussels Ketjep. Yo te envite konsomatè bèlj yo soumèt konsèp desen ki gen yon karaktè lokal solid, epi de konsèp ki te resevwa plis vòt yo te parèt sou pake yo avèk kredi pou kreyatè yo. Apwòch sa a reponn a yon mache ti goute kote mak lokal yo ofri gou ak deklarasyon ki enpòtan. Konsepsyon an vize kenbe achtè aktyèl mak Lay's la epi atire nouvo achtè.

The Recognition

About the A' Design Award Ajan

Lay's More Belgian Really Impossible Anbalaj Manje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lay's More Belgian Really Impossible Anbalaj Manje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lay's More Belgian Really Impossible Anbalaj Manje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release