Doritos W and Y Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation

Doritos W and Y Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Edisyon Limite Competition Category.

FèEdisyon Limite· 2023

Doritos W and Y Fonksyon Prensipal: Anbalaj Manje

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Edisyon Limite Category

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Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Doritos W ak Y se yon konsepsyon anbalaj manje edisyon limite ki te kreye pou make dènye tounen mondyal duo reggaeton Wisin ak Yandel. Anbalaj la fè pati yon sistèm idantite vizyèl pi laj ki ofri pou yon tan limite. Fon an pote koulè wouj, blan ak ble drapo Pòtoriken an. Yon foto stilize an nwa ak blan de de atis yo plase nan mitan an, akote tèks k ap fè pwomosyon tounen mondyal La Ultima Mision. Logo Doritos ki gen fòm angilè a parèt an premye plan sou devan pake a.

The Recognition

About the A' Design Award Fè

Doritos W and Y Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Doritos W and Y Fonksyon Prensipal: Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Doritos W and Y Fonksyon Prensipal: Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release