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Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy by Yingsong Chen

Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Dezayn Anbalaj Competition Category.


FèAnbalaj· 2023

Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy

by Yingsong Chen

Client: Lian Yue Tai Distillery (China) Co., Ltd

A' Design Award Fè Winner in Anbalaj Category

15,824

Verified Award Winner

Verify Award Status for #149739

Colors

The Design

About Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy

Tèks Liv: Lotus Moon Chinese Baijiu se yon konsepsyon anbalaj pou yon bwason alkolize chinwa. Boutèy la fèt an vè vèt esmerye translisid, ki kite limyè pase e ki fè sonje limyè lalin. Konsepsyon an fè referans a yon powèm klasik kote yon powèt bwè pou kont li e li leve yon tas vè lalin. Gen yon figi k ap leve yon tas ki parèt nan baz boutèy la, e yon lonbraj ka wè atravè likid la lè w gade l pa dèyè. Bouchon boutèy la ka itilize ankò, pa egzanp kòm yon sipò pou lansan. Anbalaj la gen mezi 140 pa 140 pa 260 milimèt.

The Recognition

About the A' Design Award Fè

Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lotus Moon Chinese Baijiu Fonksyon Prensipal Anplwaye: Anbalaj Boutèy pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual.
Dimensions & Packaging
140mmx140mmx260mm
Production Technology
Glass, Environmental cloth, plastic
Inspiration
Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry!
Team Members
Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng

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