Pepsi Black x Digital Shanghai FW Anbalaj Bwason by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Fè in Edisyon Limite Competition Category.

FèEdisyon Limite· 2023

Pepsi Black x Digital Shanghai FW Anbalaj Bwason

by PepsiCo Design and Innovation

A' Design Award Fè Winner in Edisyon Limite Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Black x Digital Shanghai FW Anbalaj Bwason

Pepsi Black x Digital Shanghai FW se yon anbalaj bwason edisyon limite ki fèt pou Semèn Mòd Shanghai. Anbalaj la reflete tèm evènman an, Originate New Nature. Yon bag kolore antoure logo Pepsi a, epi grafik la etire nan yon sèl direksyon pou sijere yon ekstansyon nan tan ak espas. Blòk koulè dekonstwi an woz ak vèt yo pozisyone sou yon fon nwa pou bay yon aparans odasye ak plizyè kouch. Grafik etire yo ki chevoche kreye yon efè "glitch" dijital ki eksprime fusion ant vityèl ak reyèl la.

The Recognition

About the A' Design Award Fè

Pepsi Black x Digital Shanghai FW Anbalaj Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Pepsi Black x Digital Shanghai FW Anbalaj Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Pepsi Black x Digital Shanghai FW Anbalaj Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release