Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation

Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Edisyon Limite Competition Category.

BwonzEdisyon Limite· 2023

Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje

by PepsiCo Design and Innovation

A' Design Award Bwonz Winner in Edisyon Limite Category

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Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje

Tèks Liv: Lay's x Stranger Things se yon konsepsyon anbalaj manje edisyon limite ki kreye pou yon pwodwi chips ponmdetè. Anbalaj la itilize yon fon nwa ak sèk konsantrik wouj ki gaye soti nan logo Lay's la, olye de jòn briyan abityèl la. Yon kreyati ki soti nan seri a parèt ak machwè li louvri, epi grif parèt tankou y ap kenbe anbalaj la. Logo Stranger Things la plase tèt anba nan pati anba a, dapre tèm show la. Yon piman chili k ap boule ansanm ak yon chips endike gou Flamin' Hot la. Anbalaj la te vann nan magazen chwazi an Tayland.

The Recognition

About the A' Design Award Bwonz

Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lay's x Stranger Things Fonksyon Prensipal: Anbalaj Manje satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release