Ajan Anbalaj · 2023
Japanese Sake Konsepsyon Anbalaj
- A' Design Award Ajan 2023 in Anbalaj
- CLIENT: Hasegawa Brewery Co.
- Estimated Number of Design Views: 29,080
- Verification code 8B1822E46B · Verify this award
Colors
About Japanese Sake Konsepsyon Anbalaj
Sa a se yon konsepsyon sak espesyal ki te kreye pou komemore 180yèm anivèsè Hasegawa Sake Brewery. 180 ane nan gou tradisyonèl ak ladrès yo te pase desann nan jenerasyon yo, ak bag pye bwa a te itilize kòm vizyèl prensipal la eksprime istwa ak tan kap vini an. Koulè tout bwat ekstèn yo te enspire pa penti lank pou eksprime tradisyon ak liks. Logo komemoratif la enprime an lò pou matche ak krèt fanmi brasri a. Boutèy anndan an se yon imaj nwa contraste. Brutalizasyon nan boutèy la eksprime pwa tradisyon ak teknoloji.
About the A' Design Award Ajan
Japanese Sake Konsepsyon Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Japanese Sake Konsepsyon Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Japanese Sake Konsepsyon Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
