Ajan Fim · 2023
Nunn Bush Animasyon Pwodwi 3D
- A' Design Award Ajan 2023 in Fim
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 64,362
- Verification code 09AE9D5E1A · Verify this award
Colors
About Nunn Bush Animasyon Pwodwi 3D
Pwojè a te fè pou montre tout karakteristik yo nan pwodwi a nan yon fason amizan lè yo te enfòmatif men san yo pa anmèdan. Objektif la se te montre konstriksyon an nan soulye a. Enspirasyon an te vini nan rechèch la sou eleman ki ta ka reprezante pwodwi a, tankou lanati ak tout koulè ak atitid. Soulye a te modle lè l sèvi avèk foto kòm yon referans ak sifas difisil modèl 3D teknik. Pou modèl, konsèpteur yo itilize lojisyèl C4D. Tout tèkstur yo te fè lè l sèvi avèk teksti kwi ak kèk bwòs Photoshop. Vray te itilize pou rann ak Houdini pou simulation.
About the A' Design Award Ajan
Nunn Bush Animasyon Pwodwi 3D se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Nunn Bush Animasyon Pwodwi 3D pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Nunn Bush Animasyon Pwodwi 3D se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
