Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason by Wallrus Design Studio

Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2023

Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason

Tèks Liv: Oat Milk se yon konsepsyon anbalaj pou yon bwason lèt ki fèt ak plant, espesyalman avwan. Anbalaj la se yon bwat katon aseptik ki mezire 85 mm nan lajè, 85 mm nan pwofondè ak 230 mm nan wotè, e grafik yo aplike ak enprimri fleksografik. Ilistrasyon jèn moun k ap viv diferan estil lavi parèt sou anbalaj la pou prezante bwason an kòm yon bagay nouvo epi nourisan. Bon abitid sante yo montre nan imaj yo yon fason sibtil. Konsepsyon an gen pou objektif fè pak la sòti deyò sou etajè a e envite konsomatè ki poko konnen gou lèt avwan an pou yo eseye li.

The Recognition

About the A' Design Award Bwonz

Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Oat Milk Fonksyon Prensipal: Anbalaj pou Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio