Zao from Xinghua Village Anbalaj pou Likè by Chunyang Wang

Zao from Xinghua Village Anbalaj pou Likè by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2023

Zao from Xinghua Village Anbalaj pou Likè

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Anbalaj pou Likè

Zao ki soti nan Vilaj Xinghua se yon konsepsyon anbalaj pou likè chinwa. Motif prensipal la ki fèt ak ilistrasyon montre pwosesis pou kiltive ble epi transfòme li an likè. Karaktè chinwa ki nan non seri a konbine ak fòm lèt gotik ewopeyen. Liy fen ak motif dekoratif yo konekte tradisyon ak konsepsyon modèn. Etikèt la itilize yon pwosesis presaj ajan ak liy fen, epi bwat la itilize liy fonse UV ou ka santi lè ou manyen yo. Boutèy transparan an montre koulè klè likè a. Konsepsyon an gen pou objektif prezante likè chinwa bay jèn moun ak moun ki soti nan diferan kilti.

The Recognition

About the A' Design Award Ajan

Zao from Xinghua Village Anbalaj pou Likè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Zao from Xinghua Village Anbalaj pou Likè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Zao from Xinghua Village Anbalaj pou Likè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang