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Waggner Coffee Anbalaj Kafe pa Wallrus Design Studio

Dizayn Waggner Coffee Anbalaj Kafe pa Wallrus Design Studio se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.


FèAnbalaj· 2023

Waggner Coffee Anbalaj Kafe

pa Wallrus Design Studio

Kliyan: Wallrus Design Studio

Gayan A' Design Award Fè nan Kategori Anbalaj

12,428

Koulè

Konsepsyon an

Konsènan Waggner Coffee Anbalaj Kafe

Waggner Coffee se yon konsepsyon anbalaj pou yon mak kafe alman. Sachè a ilistre ak ansyen fenèt an bwa alman yo, desine nan yon style lineyè, ak senbòl mak la plase nan mitan an. Senbòl la montre yon sèf ki chita nan kay li ap bwè kafe, ak yon limyè dèyè l, sa ki fè referans a moun ki rete je klè lannwit epi bwè kafe. Konsepsyon an enprime ak teknik rotogravure sou yon sachè kafe metalize ki mezire 100 pa 70 pa 280 milimèt. Objektif la se fè mak la fasil pou rekonèt sou yon etajè magazen ki chaje ak pwodwi.

Rekonesans lan

Konsènan A' Design Award Fè

Waggner Coffee Anbalaj Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Waggner Coffee Anbalaj Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Waggner Coffee Anbalaj Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimansyon & Anbalaj
Width 100 mm x Depth 70 mm x Height 280 mm
Etikèt
Coffee, Packaging, German product, Wallrus
Teknoloji Pwodiksyon
This product is rotogravure-printing on metalized coffee pouch.
Defi Dizayn
Attention to the origin of the brand and the use of familiar forms for the packaging audience
Rechèch
Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Enspirasyon
Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Dire Pwojè
The project started in January 20221 in Iran and finished in April 2021 in Iran.
Fliks Operasyon
This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patant
Mockup: Wallrus Design Studio
Manm Ekip
Creative Director: Matin Mirzaei
Kredi Imaj
Mockup: Wallrus Design Studio

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