Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2024

Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #151857

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te

Tèks Liv: Lucky Forever Tea se yon konsepsyon anbalaj papye pou te Pu-erh. Bwat la kontni senk sache te won, youn pou chak jou nan yon semèn travay. Yon konpatiman ak griyaj anndan bwat la pèmèt ou prepare te a nenpòt kote, nan biwo oswa pandan vwayaj. Bwat papye ki louvri an tiray la enprime epi li gen estanp fèy metal. Ilistrasyon nan yon style modèn montre motif tradisyonèl ki pote bòn chans tankou grі (grue), kalbas, peoni, pi (pipirit), pwason koi, lanp ak lengo lò. Konsepsyon fèstiv sa a pote souvè pou yon pi bon lavni. Objektif la se fè te Pu-erh vin senp epi atiran pou jèn konsomatè yo.

The Recognition

About the A' Design Award Bwonz

Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Lucky Forever Tea Fonksyon Prensipal: Anbalaj Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli