Pavanpet Manje pou Bèt Kay by Mohsen Koofiani

Pavanpet Manje pou Bèt Kay by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2024

Pavanpet Manje pou Bèt Kay

by Mohsen Koofiani

Client: Pavanpet

A' Design Award Bwonz Winner in Anbalaj Category

15,152

Verified Award Winner

Verify Award Status for #151937

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavanpet Manje pou Bèt Kay

Nòmalman, akòz moun konsidere bèt kay yo tankou manm fanmi yo ak timoun yo, konsepsyon anbalaj la fèt nan estil desen anime. Itilizasyon karaktè yo ka ranfòse koneksyon an avèk moun k ap gade a epi kreye yon anviwònman atiran. Kòm rezilta, anbalaj la gen yon koneksyon vizyèl pwominen ak espesyal. Figi bèt yo konsève ak anpil abilte epi souri yo ak kè kontan yo klèman vizib, sa ki montre efè pwodwi sa a sou yo. Itilizasyon koulè senp san detay kreye yon pi bon konpreyansyon imaj la ak objektif la.

The Recognition

About the A' Design Award Bwonz

Pavanpet Manje pou Bèt Kay se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pavanpet Manje pou Bèt Kay pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pavanpet Manje pou Bèt Kay satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani