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Hearing Extraordinary Dream Lògo by Qiuyu Li

Hearing Extraordinary Dream Lògo by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Grafik Competition Category.


BwonzGrafik· 2024

Hearing Extraordinary Dream Lògo

by Qiuyu Li

Client: Hearing Extraordinary Dream Inc.

A' Design Award Bwonz Winner in Grafik Category

20,846

Verified Award Winner

Verify Award Status for #152107

Colors

The Design

About Hearing Extraordinary Dream Lògo

Lògo Hearing Extraordinary Dream itilize totalman natir piktografik karaktè Chinwa yo. Pou konsepsyon lògo yon konpayi ki gen rapò ak mizik, konsèp santral la te konsantre sou son ak sous odyo. Eleman tèks yo te fabrike lè yo itilize eleman vizyèl ki senbolize zòrèy ak onn sonò. Lè yo enkòpore karakteristik karaktè piktografik yo, objektif la te kreye yon tip lògo ki sanble ak yon emoji, sa ki pèmèt moun konprann aktivite konpayi a nan yon sèten limit menm san yo pa li karaktè Chinwa yo.

The Recognition

About the A' Design Award Bwonz

Hearing Extraordinary Dream Lògo se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hearing Extraordinary Dream Lògo pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hearing Extraordinary Dream Lògo satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
Dimensions & Packaging
The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
Tags
Design, Typography, Logo, Logo Type.
Production Technology
The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
Design Challenge
The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
Research
Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
Inspiration
Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
Project Duration
The project started in January 2023 in Osaka Japan and finished in May 2023.
Operation Flow
This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
Patents
Copyrights belong to QiuYu Li, 2023.
Team Members
QiuYu Li
Image Credits
Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.

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