Zongchuan 1929 Anbalaj Manje by Wei Jiang

Zongchuan 1929 Anbalaj Manje by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2024

Zongchuan 1929 Anbalaj Manje

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Anbalaj Manje

Zongchuan 1929 sèvi tou kòm yon benediksyon inik pou moun ki resevwa l. Kòm yon kado pou Fèt Bato Dragon, li jwe yon wòl enpòtan nan transmèt emosyon ant moun. Tanperan ak kilti li prezante reflete pèsonalite ak fòmasyon moun ki bay kado a. Zongchuan 1929 konsepsyon pou bay yon sans de animasyon nan lari Chang'an ak chalè pèp li a. Pwosesis inik pou louvri bwat la ak enpresyon an, ansanm ak itilizasyon papye dirab, reflete tou responsablite sosyal mak la kòm yon mak Chinwa ki etabli depi lontan.

The Recognition

About the A' Design Award Ajan

Zongchuan 1929 Anbalaj Manje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Zongchuan 1929 Anbalaj Manje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Zongchuan 1929 Anbalaj Manje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd