Xijiu Liquor Anbalaj pou Bwason Alkòl by Yamin Zhu

Xijiu Liquor Anbalaj pou Bwason Alkòl by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Xijiu Liquor Anbalaj pou Bwason Alkòl

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Anbalaj pou Bwason Alkòl

Boutèy ki gen yon desen byen elabre a, ki dekore ak karaktè Chinwa "Xi" nan kat pèspektif diferan, senbolize bonè ak kontantman. Koulè wouj Chinwa vivan li an fè l apwopriye pou okazyon selebrasyon. Melanj amonye ant bouchon won an ak kò kare a reflete filozoji ansyen Chinwa yo. Lè yo mete ansanm, boutèy yo evoke senbol doub bonè a, ki reprezante koutim maryaj tradisyonèl yo. Konsepsyon sa a pa sèlman onore eritaj kiltirèl la men li osi amelyore eksperyans itilizatè a, li bay yon estrikti egzonòmik inik pou fasil pou manyen.

The Recognition

About the A' Design Award Fè

Xijiu Liquor Anbalaj pou Bwason Alkòl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Xijiu Liquor Anbalaj pou Bwason Alkòl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Xijiu Liquor Anbalaj pou Bwason Alkòl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8