Guyuelongshan Anbalaj pou Diven Diri Chinwa by Yuejun Chen

Guyuelongshan Anbalaj pou Diven Diri Chinwa by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2024

Guyuelongshan Anbalaj pou Diven Diri Chinwa

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Anbalaj pou Diven Diri Chinwa

Guyuelongshan se yon konsepsyon anbalaj pou yon diven diri chinwa ki soti nan Zhejiang, Lachin. Diven an brase avèk yon pwosesis tradisyonèl e li gen yon nivo alkòl ki ba, sa ki fè bwason an apwopriye pou konsomatè ki pi jèn yo itilize chak jou. Anbalaj la swiv estetik penti peyizaj chinwa, epi fòm veso a sijere mòn, dlo ak solèy kouche. Konsepsyon an gen pou objektif renouvle aparans senp anbalaj ansyen diven diri yo ak prezante kilti Oryantal la nan yon fason modèn. Anbalaj la mezire 340 mm nan lajè, 130 mm nan pwofondè ak 150 mm nan wotè.

The Recognition

About the A' Design Award Ajan

Guyuelongshan Anbalaj pou Diven Diri Chinwa se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Guyuelongshan Anbalaj pou Diven Diri Chinwa pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Guyuelongshan Anbalaj pou Diven Diri Chinwa se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.