Hunguest Hotels Idantite Mak pa Eszter Laki and Reka Imre

Dizayn Hunguest Hotels Idantite Mak pa Eszter Laki and Reka Imre se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2024

Hunguest Hotels Idantite Mak

pa Eszter Laki and Reka Imre

Kliyan: Studio NUR

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #154178

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Hunguest Hotels Idantite Mak

Hunguest Hotels se yon idantite mak ki te kreye pou yon gwoup otèl ongwa. Idantite a kominike yon angajman pou kalite ak konsistans. Travay la te enkli yon redesign nan logo ki te egziste deja a ansanm ak tout eleman vizyèl yo, depi sinyalizasyon otèl yo rive nan materyèl enprime. Anpil nan otèl yo konekte ak sant spa ak byennèt, kidonk desen an montre yon lyen ak dlo. Logo a se yon lèt H majiskil ki fòme ak gout dlo, e koulè prensipal mak la se ble. Yo te itilize enpresyon letterpress, kouvèti meni an kwi anbose, ak sinyalizasyon an bwa gwave.

Rekonesans lan

Konsènan A' Design Award Bwonz

Hunguest Hotels Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Hunguest Hotels Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Hunguest Hotels Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Etikèt: hotel branding, wellness and spa, letterpress, Hungary
Teknoloji Pwodiksyon: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Enspirasyon: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Dire Pwojè: The project started in 2020 in Hungary and finished in 2023.
Manm Ekip: Eszter Laki, Réka Imre
Kredi Imaj: photographs by András Zoltai and Zoltán Gali

Li Kominike Laprès la

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