Fè Anbalaj · 2024
The Drum of Heaven and Earth Fonksyon Prensipal: Anbalaj Bwason Alkolize
by Hai Zhu
- A' Design Award Fè 2024 in Anbalaj
- CLIENT: Shanxi Fenyangwang Wine Industry Co., Ltd.
- Estimated Number of Design Views: 12,243
- Verification code A42FAFCBFE · Verify this award
Colors
About The Drum of Heaven and Earth Fonksyon Prensipal: Anbalaj Bwason Alkolize
Tèks Liv: Tanbou Syèl ak Latè se yon konsepsyon anbalaj po fèt pou yon Baijiu Chinwa 25 kg. Fòm lan sanble ak yon ansyen tanbou lagè, enspire pa tanbou jeneral Dinasti Tang lan, Guo Ziyi. Dragon anrelye ak Pixius, bèt ki pote bonè nan tradisyon Chinwa a, konbine ak kaligrafi nan yon relye twa dimansyon ou ka santi ak men ou. Dore ak anrelye bay sifas la yon tekstur rich. De baton tanbou yo sou chak kote ka sèvi kòm veso, konsa bwason an ka pataje. Anbalaj la mezire 565 pa 209 pa 742 mm.
About the A' Design Award Fè
The Drum of Heaven and Earth Fonksyon Prensipal: Anbalaj Bwason Alkolize se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann The Drum of Heaven and Earth Fonksyon Prensipal: Anbalaj Bwason Alkolize pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte The Drum of Heaven and Earth Fonksyon Prensipal: Anbalaj Bwason Alkolize pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Press Kit
- Unique Properties
- The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
- Dimensions & Packaging
- product dimensions, 565 mm x 209 mm x 742 mm
- Tags
- Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
- Production Technology
- Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
- Design Challenge
- The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
- Research
- The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
- Inspiration
- Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
- Project Duration
- This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
- Operation Flow
- The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
