Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2024
Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon
by Beijing Xingchen Wanqian Technology
Client: Beijing Xingchen Wanqian Technology Co., Ltd
A' Design Award Bwonz Winner in Anbalaj Category
Verified Award Winner
Verify Award Status for #154807The Design
About Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon
Shangfang Large Seal Script se yon anbalaj bwat kado ki fèt pou yon jwèt blòk konstriksyon. Fòm lan enspire pa so jad Lachin ansyen an, kidonk anbalaj la fèt an fòm yon plato kare ak yon kouvèti. Kouvèti a fèt an akrilik ak lèt tampe an lò, epi plato a fèt ak papye touch wouj ki gen yon doubli EVA ak yon fon velou. Griy entèn yo estoke chak eleman apa, konsa yon moun ka jwenn fasilman yon pyès li bezwen. Yon ti bwat entèn transparan an PVC glase pèmèt travay ki asanble a montre, sa bay anbalaj la yon dezyèm itilizasyon.
The Recognition
About the A' Design Award Bwonz
Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Shangfang Large Seal Script Anbalaj Jwèt Blòk Konstriksyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, packaging, philosophy, education, culture
- Production Technology
- The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
- Design Challenge
- Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
- Research
- The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
- Inspiration
- Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
- Project Duration
- The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
- Operation Flow
- Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
- Team Members
- Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling
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