Chavannes Fonksyon Prensipal: Pakè Te by Yifu Pan

Chavannes Fonksyon Prensipal: Pakè Te by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2025

Chavannes Fonksyon Prensipal: Pakè Te

by Yifu Pan

Client: Chavannes

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #155257

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Colors

The Design

About Chavannes Fonksyon Prensipal: Pakè Te

Tèks Liv: Chavannes se yon pakè te ki te kreye kòm yon pwojè konjwen ant Chavannes Tea ak Mize Dunhuang nan Lachin. Pakè a fè pati yon seri sèt-pati enspire pa ansyen Wout Swa a, e edisyon sa a pran Dunhuang nan Pwovens Gansu kòm tèm vizyèl prensipal li. Ilistrasyon Apsaras k ap Vole nan miral Dunhuang yo konbine ak Wuyi Rock Tea pou montre rankont ant kilti Wout Swa a ak kilti te a. Bwat kado a fèt ak katon gri ak papye espesyal ak estanpaj cho, enpresyon UV ak enpresyon an relye. De tiwa opoze yo chak kenbe twa ti bwat, e chak bwat gen yon sachè te.

The Recognition

About the A' Design Award Bwonz

Chavannes Fonksyon Prensipal: Pakè Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Chavannes Fonksyon Prensipal: Pakè Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Chavannes Fonksyon Prensipal: Pakè Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan