Miok Anbalaj Byè Lèt by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2024

Miok Anbalaj Byè Lèt

by Iris Fan

Client: Miok

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #155700

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Colors

The Design

About Miok Anbalaj Byè Lèt

Miok se yon konsepsyon anbalaj pou yon byè lèt ki vann nan bwat metal. Bwason an konbine lèt dous ak si avèk bil byè, epi li gen pwobyotik ak yon nivo alkòl ki ba. Konsèp konsepsyon an se melanje. Toutotou lèt Miok yo k ap flote, de fòm likid fizyone pou fè yon nouvo fòm. Langaj vizyèl la odasye, dinamik e plen kè kontan. Logo a se eleman prensipal sou bwat la, kidonk mak la fasil pou rekonèt sou mache a. Chak bwat kenbe 375 milimèt kib (mililit). Sistèm anbalaj la gen ladan bwat kado, bwat pou ekspedisyon ak bwat pòtab pou lavant sou entènèt ak nan magazen.

The Recognition

About the A' Design Award Ajan

Miok Anbalaj Byè Lèt se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Miok Anbalaj Byè Lèt pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Miok Anbalaj Byè Lèt se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao