Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2024
Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven
Client: Cala di Seta
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
- Verify Award Status for #157143
The Design
About Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven
Tèks Liv: Pwojè a gen pou objektif kreye yon konsèpsyon elegan, kontanporen, e minimal pou transmèt eritaj kav diven sa a, ki te fonde an 1932, nan yon ekilib ant valè inovasyon yo ak enpòtans pou rete anrasine nan tè a. Konbinezon sa a transmèt atravè yon konsèpsyon etikèt vizyèl ki trè kaptivan. Etikèt yo fèt ak papye tankou Fasson Cotton pa Avery Dennison ak finisyon tankou fèy an lò ak pantone metalik pou kreye yon pwojè ki ka transmèt prestij ak tradisyon fabrikasyon diven kav sa a.
The Recognition
About the A' Design Award Bwonz
Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cala di Seta 932 Fonksyon Prensipal: Etikèt Diven satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
- Dimensions & Packaging
- Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold - Tags
- wine, label design, debossing, hystoric
- Production Technology
- For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
- Design Challenge
- The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
- Research
- The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
- Inspiration
- It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
- Project Duration
- The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
- Operation Flow
- The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
- Patents
- Copyrights belong to Cantina di Calasetta
- Team Members
- Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene - Image Credits
- Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene
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