Sinten Anbalaj Kafe by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Sinten Anbalaj Kafe

by Louis Yiu

Client: SINTEN Coffee Roastery

A' Design Award Fè Winner in Anbalaj Category

16,118

Verified Award Winner

Verify Award Status for #158597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinten Anbalaj Kafe

Defi pwojè konsepsyon anbalaj sa a te konsiste nan reflechi sou fason pou prezante sou anbalaj rezilta Sinten Coffee Roastery fyè bay kliyan yo pi fre gou a, aròm grenn kafe griye yo. Konsa, pou entegre mesaj mak la san pwoblèm nan idantite vizyèl la, konseptè a jwenn enspirasyon nan lwa natirèl yo atravè analiz ak dekonstwksyon. Pwopòsyon pafè ki pran tout avantaj nan kafe premye kalite yo prezante ak liy, sa ki fè l pi atrayan vizyèlman.

The Recognition

About the A' Design Award Fè

Sinten Anbalaj Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Sinten Anbalaj Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Sinten Anbalaj Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions & Packaging: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tags: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Production Technology: One color printing. Material: Moisture-proof zipper bag and paper
Design Challenge: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Research: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiration: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Project Duration: The project duration is 2 months and is designed in Taipei.
Operation Flow: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patents: Copyrights belongs to Sinten Coffee Roastery
Team Members: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Image Credits: A.S.M.D. Creations