T'aom Fonksyon Prensipal: Anbalaj Ji Fwi by Binggrae Design Team

T'aom Fonksyon Prensipal: Anbalaj Ji Fwi by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2024

T'aom Fonksyon Prensipal: Anbalaj Ji Fwi

by Binggrae Design Team

Client: Binggrae

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Fonksyon Prensipal: Anbalaj Ji Fwi

Tèks Liv: T'aom se yon konsepsyon anbalaj ki kreye pou yon mak ji fwi refrijere ki fèt sèlman ak engredyan natirèl. Logo mak la itilize gimè kòm yon aksan koulè, e imaj fwi fre parèt sou tout pwodwi yo pou bay tout gam nan yon aparans inifye. Anbalaj la planifye pou redwi gaspiyaj. Yon bouchon an fòm bann ranplase kouvèti aliminyòm nan, e etikèt ekolojik la separe fasilman lè li touche dlo, sa ki ede konsomatè yo nan resiklaj. Gam T'aom la kouvri boutèy ji, katon ji ak ba krèm glase ki gen gou fwi.

The Recognition

About the A' Design Award Bwonz

T'aom Fonksyon Prensipal: Anbalaj Ji Fwi se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann T'aom Fonksyon Prensipal: Anbalaj Ji Fwi pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. T'aom Fonksyon Prensipal: Anbalaj Ji Fwi satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae