Bwonz Anbalaj · 2024
Satine Fresh Milk Fonksyon Prensipal: Anbalaj Lèt
by Pesign
- A' Design Award Bwonz 2024 in Anbalaj
- CLIENT: Yili Group
- Estimated Number of Design Views: 14,516
- Verification code 2DD062A811 · Verify this award
Colors
About Satine Fresh Milk Fonksyon Prensipal: Anbalaj Lèt
Tèks Liv: Satine Fresh Milk se yon anbalaj edisyon limite ki fèt pou yon pwodwi lèt fre. Veso a gen fòm yon bwat lèt e li fèt ak plastik PE degradab. Fòm grafik la baze sou yon tèt dragon antoure ak nwaj ak flè ki pote bonè, senbòl tradisyonèl Nouvèl Ane a. Yon pwosesis pèsman ki enspire pa atizay tradisyonèl fenèt kreye yon modèl delika. Apre yo fin bwè lèt la, timoun yo ka reyitilize anbalaj la kòm yon sak chans pou sirèt, kòm yon lanp nwit oswa kòm yon lantèn fèt. Opsyon reyitilizasyon sa yo diminye gaspiyaj epi pwolonje lavi anbalaj festif la.
About the A' Design Award Bwonz
Satine Fresh Milk Fonksyon Prensipal: Anbalaj Lèt se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Satine Fresh Milk Fonksyon Prensipal: Anbalaj Lèt pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Satine Fresh Milk Fonksyon Prensipal: Anbalaj Lèt satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
