Bwonz Anbalaj · 2024
Heti Mak ak Anbalaj
- A' Design Award Bwonz 2024 in Anbalaj
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 16,768
- Verification code 68D07C1BAC · Verify this award
Colors
About Heti Mak ak Anbalaj
Heti, ki pran non l nan mo Dakota a ki vle di Lakay, ofri bwason ki evoke esans lakay la ak gou natirèl enfize, epi li selebre plant natif Amerik di Nò yo. Mak sa a ki gen enpak sosyal dedye yon pòsyon nan revni li pou sipòte kominote tribi yo. Effortless Wisdom, konsèp mak la, prezante ilistrasyon ak gou nan estil natif, ak anbalaj ki enspire pa simetri jewometrik nan la Dakota, ki transmèt balans ak amoni. Design la entegre yon palèt monokwòm ak aksan koulè, li mete aksan sou pwofondè la endijèn nan yon kontèks modèn.
About the A' Design Award Bwonz
Heti Mak ak Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Heti Mak ak Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Heti Mak ak Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
