Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason pa Guangzhou ID Advertising Co.,Ltd

Dizayn Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason pa Guangzhou ID Advertising Co.,Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2024

Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason

pa Guangzhou ID Advertising Co.,Ltd

Kliyan: Guangzhou ID Advertising Co.,Ltd

Gayan A' Design Award Fè nan Kategori Anbalaj

13,825

Gayan Pri Verifye

Verifye Estati Pri pou #159061

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason

Tèks Liv Tradui: Ji Amla Eastroc se yon konsepsyon anbalaj pou yon bwason ji fwi. Anbalaj la dominen pa yon ton vèt dous ki reflete koulè natirèl fwi amla a epi ki sijere byenfè netwayaj gou ak dijesyon bwason an. Twa pwen yo aranje nan yon modèl dantèl kontinyèl sou kou boutèy la ak sou katon an pou pwolonje prezans vizyèl la sou etajè a. Imaj agrandi fwi amla yo pozisyone an eskalye sou etikèt la pou atire atansyon epi endike gwo kontni ji a. Ji a mete nan yon boutèy PET silendrik ak yon etikèt konplè enprime ak lank ekolojik.

Rekonesans lan

Konsènan A' Design Award Fè

Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Eastroc Amla Juice Fonksyon Prensipal Tradui: Anbalaj Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimansyon & Anbalaj: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Etikèt: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Teknoloji Pwodiksyon: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Defi Dizayn: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Rechèch: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Enspirasyon: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Dire Pwojè: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Fliks Operasyon: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Manm Ekip: Yilin Lu, Zijun Liu,Jianchao Chen