Guijiu Zodiac Series Boutèy Likè by Jiarun Lin

Guijiu Zodiac Series Boutèy Likè by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2024

Guijiu Zodiac Series Boutèy Likè

by Jiarun Lin

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Boutèy Likè

Seri Zodyak Guijiu se yon anbalaj likè komemoratif ki te kreye pou Ane Dragon Chinwa a. Fòm nan enspire de ansyen veso seramik chinwa ki gen yon estrikti ak doub zòrèy. Boutèy la fèt an vè kristal ansanm ak pyès metal, an kontras ak veso seramik yo itilize souvan pou likè chinwa wo kalite. Yon ilistrasyon dragon ki fèt ak lank enprime sou etikèt la, epi yon eleman metal an fòm dragon sou bouchon an sèvi kòm mekanis pou ouvri boutèy la. Boutèy la mezire 240 mm wotè ak 110 mm longè ak lajè.

The Recognition

About the A' Design Award Ajan

Guijiu Zodiac Series Boutèy Likè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Guijiu Zodiac Series Boutèy Likè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Guijiu Zodiac Series Boutèy Likè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.