Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason pa Misteli Creative Agency

Dizayn Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason pa Misteli Creative Agency se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason

pa Misteli Creative Agency

Kliyan: Misteli Creative Agency

Gayan A' Design Award Bwonz nan Kategori Anbalaj

15,221

Gayan Pri Verifye

Verifye Estati Pri pou #159247

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason

Tèks Liv: Ave Natur se yon konsepsyon anbalaj pou yon seri pwodwi altènatif pwodui letye ki fèt ak avwàn. Seri a gen ladan bwason avwàn pou fwete, kwit manje ak itilizasyon barista, yon bwason avwàn ki gen gou chokola ak smoothi. Gwo blòk koulè ak modèl Eskandinav yo eksprime orijin Finlandè mak la epi yo ede kliyan yo distenge chak pwodwi. Katon yo fèt sitou ak katon papye ki soti nan forè sètifye epi yo ka resikle. Yo itilize bouchon ki fèt ak plant, sòti nan kann sik. Enprime fleksografik la aplike. Gwosè pak yo se yon lit ak 250 mililit.

Rekonesans lan

Konsènan A' Design Award Bwonz

Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ave Natur Fonksyon Prensipal Tradiksyon: Anbalaj Katon pou Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimansyon & Anbalaj: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Etikèt: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Teknoloji Pwodiksyon: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Defi Dizayn: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Rechèch: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Enspirasyon: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Dire Pwojè: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Fliks Operasyon: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Manm Ekip: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Kredi Imaj: Misteli Creative Agency