Long Xi Anbalaj pou Baton Lansan by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Ajan in Dezayn Anbalaj Competition Category.
AjanAnbalaj· 2024
Long Xi Anbalaj pou Baton Lansan
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award Ajan Winner in Anbalaj Category
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- Verified Award Winner
- Verify Award Status for #159475
The Design
About Long Xi Anbalaj pou Baton Lansan
Long Xi se yon konsepsyon anbalaj pou baton lansan. Yon sak fim ki kouvri ak aliminyòm anvlope yon bwat an bwa, sa ki kreye yon kontras ant de materyèl yo. Bwat an bwa a itilize yon estrikti glisan ki koube ak etikèt papye koton an kouch olye de sele plastik konvansyonèl yo. Anndan an, kontni yo anpile youn sou lòt, epi yon kouch katon ki gen matla eponj pwoteje yo pandan transpò a pandan l ap pote enfòmasyon sou mak la. Yon bwat akseswa ak yon manch chita nan pati anba a. Estanpaj an lò ak anbosaj repwodui modèl dragon ak bwonz ki soti nan ansyen Lachin.
The Recognition
About the A' Design Award Ajan
Long Xi Anbalaj pou Baton Lansan se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Long Xi Anbalaj pou Baton Lansan pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Long Xi Anbalaj pou Baton Lansan se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand. - Dimensions & Packaging
- Width 160mm x Depth 160mm x Height 55mm
- Tags
- fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
- Production Technology
- To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience. - Design Challenge
- Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
- Research
- The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
- Inspiration
- This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
- Project Duration
- Completed in Shenzhen from December 2022 to October 2023
- Operation Flow
- In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
- Team Members
- Yin Peng
Li Linlin
Menghao Zeng - Image Credits
- Chushan Design
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