Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2024
Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason
Tèks Liv: Pepsi x Spotify se yon konsepsyon kanèt bwason edisyon limite ki fèt pou yon odyans ejipsyen. Atistik la konbine idantite vizyèl Pepsi ak Spotify yon fason egal. Ble vif Pepsi a melanje ak vèt klere Spotify pataje ak sèn rap ann Ejip la. Fon an itilize modèl glitch ak kouch papye koupe ak parol chante ekri alamen. Yon kòd QR ki enprime sou kanèt la pèmèt moun koute yon chante Pepsi ki te kreye pou yon kanpay cashback. Yo te pwodwi yon kit enfliyansè ansanm ak kanèt la.
The Recognition
About the A' Design Award Bwonz
Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pepsi X Spotify Fonksyon Prensipal: Anbalaj pou Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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