Ajan Anbalaj · 2024
Pepsi Big Football Event LTO Anbalaj Bwason
by PepsiCo Design and Innovation
- A' Design Award Ajan 2024 in Anbalaj
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Anbalaj Bwason
Pepsi Big Football Event LTO se yon desen anbalaj bwason ki disponib pou yon tan limite, ki te kreye pou yon gwo tounwa foutbòl ki te fèt nan Katar an 2022. Anbalaj la montre fotografi vre fanatik foutbòl ki soti nan diferan nasyonalite, ki kaptire gwo lajwa yo santi pandan yon match. Yo te aplike filt penti sou imaj yo pou fè sonje pratik fanatik yo ki penn figi yo epi pou bay yon aparans atistik. Vizyèl kle ak animasyon ki matche yo pwolonje menm langaj grafik la. Entansyon an se konekte mak la ak fanatik foutbòl lokal yo pandan evènman an.
About the A' Design Award Ajan
Pepsi Big Football Event LTO Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Pepsi Big Football Event LTO Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Big Football Event LTO Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
