Lò Grafik · 2024
Dotline Fonksyon Prensipal: Idantite Antrepriz
- A' Design Award Lò 2024 in Grafik
- CLIENT: Dotline Co., Ltd.
- Estimated Number of Design Views: 698,486
- Verification code 04166D1555 · Verify this award
Colors
About Dotline Fonksyon Prensipal: Idantite Antrepriz
Tèks Liv: Sistèm idantite sa a te kòmanse pou kreye yon estrikti biznis konplè ak vizyon konpayi an — Social Heroes pou enspire vizyon yon konpayi bay kliyan yo, anplwaye yo ak kandida yo, ak tout moun ki gen rapò nan endistri a. Dotline wè tout anplwaye ki vini pou ede nan lavi chak jou yon moun kòm ewo. Logo a se yon senbòl grafik yon ewo k ap vire yon manto epi k ap avanse ki fèt ak lèt yo, D ki soti nan "dots" + L ki soti nan "line." Kòm Dotline bay 7 kategori biznis, logo yo vini nan yon sistèm koulè ki gen 7 koulè ki reflete chak kategori biznis ki tape ak polis mak orijinal la.
About the A' Design Award Lò
Dotline Fonksyon Prensipal: Idantite Antrepriz se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Dotline Fonksyon Prensipal: Idantite Antrepriz pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Dotline Fonksyon Prensipal: Idantite Antrepriz kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.
- Dimensions & Packaging
- Name card: Width 55 mm x Height 91 mm, Book: Width 136 mm x Height 70 mm, Mono Rail: Width 14,800 mm x Height 3,085 mm
- Tags
- Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough
- Production Technology
- Grid system with the golden section, over ray,
multiplication - Design Challenge
- The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.
- Research
- Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands
- Inspiration
- Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.
- Project Duration
- Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.
