Extra Melty Upgrade Pakèt Mant pa ShinyBay Design

Dizayn Extra Melty Upgrade Pakèt Mant pa ShinyBay Design se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Extra Melty Upgrade Pakèt Mant

pa ShinyBay Design

Gayan A' Design Award Bwonz nan Kategori Anbalaj

14,851

Gayan Pri Verifye

Verifye Estati Pri pou #160786

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Extra Melty Upgrade Pakèt Mant

Ekip konsepsyon an te travay sou lide nèj k ap fonn, ki senbolize pwopriyete pwodwi a pou diminye estrès. Yo te mande pou kenbe eleman mak ki rekonèt yo tankou logo EXTRA a ak swoosh la, kidonk ekip konsepsyon an te fè swoosh la evolye vizyèlman pou l tounen yon pis ski pou bati yon sèn kote pèsonaj desen anime a ka amize l, sa k ap fè echo ak tèm nan. Li klè ke fwi a te jwe plis pase yon siyal gou, men li te yon planche nèj vivan, ki te konplete istwa a. Entansyon an se ke moman w ap goute mant yo pote yon eksperyans tankou lè w ap fè ski nan bouch ou menm jan ak nan lespri konsomatè yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Extra Melty Upgrade Pakèt Mant se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Extra Melty Upgrade Pakèt Mant pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Extra Melty Upgrade Pakèt Mant satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Etikèt: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Defi Dizayn: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Enspirasyon: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Dire Pwojè: 6 months in Shanghai,China
Kredi Imaj: ShinyBay Design

Li Kominike Laprès la

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