Judinstrom Beer Anbalaj Byè by Olha Takhtarova

Judinstrom Beer Anbalaj Byè by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2024

Judinstrom Beer Anbalaj Byè

by Olha Takhtarova

Client: SOTB and D

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #160960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Judinstrom Beer Anbalaj Byè

Byè Judinstrom se yon konsepsyon anbalaj ki fèt pou yon brasri atizanal nan Monreyal, Kanada. Anbalaj la sèvi ak yon kanèt aliminyòm estanda 473 ml, ak yon etikèt ki mezire 5 pa 8 pous ki enprime ak fleksografi. Motif Eskandinav yo prezante nan yon entèpretasyon modèn atravè ilistrasyon grafik plat ak yon polis karaktè ki gen liy dwat ak ang. Palèt koulè a konbine ble fonse, nyans gri ak blan. Aranjman minimalis la kenbe non mak la, tip byè a ak kontni alkòl la lizib, pandan yon nwayo vizyèl komen pèmèt ajoute lòt style byè nan gam nan.

The Recognition

About the A' Design Award Fè

Judinstrom Beer Anbalaj Byè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Judinstrom Beer Anbalaj Byè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Judinstrom Beer Anbalaj Byè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.