Dizayn Passion Fruit Byè pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Passion Fruit Byè

pa Jin Zhang

Kliyan: Wuhan Sanbu Brand Design

Gayan A' Design Award Bwonz nan Kategori Anbalaj

15,096

Gayan Pri Verifye

Verifye Estati Pri pou #161420

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Passion Fruit Byè

2024 se Ane Dragon nan Lachin. Mak byè sa a rele "Golden Dragon Spring" (Sous Dragon An Lò), kidonk desinatè a dekri "dragon" an ki reprezante lespri mak la ak lespri Chinwa a, ki vin tounen yon eleman vizyèl enpòtan nan anbalaj sa a. An menm tan, se yon byè atizanal ki gen gou grenadya. Desinatè a itilize branch ak fèy grenadya yo, ansanm ak zepi ble ak oublon ki pi enpòtan nan fabrikasyon byè a, pou kreye yon sèn ki gen anpil vitalite, ki mete aksan sou gou rafrechi grenadya a.

Rekonesans lan

Konsènan A' Design Award Bwonz

Passion Fruit Byè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Passion Fruit Byè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Passion Fruit Byè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Dimansyon & Anbalaj: height 250mm x diameter 80mm
Etikèt: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknoloji Pwodiksyon: The bottle is made of iron
Defi Dizayn: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Rechèch: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Enspirasyon: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Dire Pwojè: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Fliks Operasyon: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Patant: InBev jinlongquan beer (Hubei) Co., Ltd
Manm Ekip: Designer: Jin Zhang
illustration: Jin Zhang