Bwonz Anbalaj · 2024
Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu
by Ying Song Brand Design Shenzhen Co., Ltd
- A' Design Award Bwonz 2024 in Anbalaj
- CLIENT: Guizhou Guotai Liquor Group Co., Ltd.
- Estimated Number of Design Views: 20,802
- Verification code 3F700020ED · Verify this award
Colors
About Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu
Tèks Liv: Guotai Longjiu Zuncang se yon konsepsyon anbalaj pou yon baijiu chinwa segondè ki pwodui nan zòn Rivyè Chishui a. Modèl santral an lò a fè sonje Rivyè Chishui k ap travèse Platon Yunnan-Guizhou a ansanm ak yon dragon k ap deplase nan nyaj. Boutèy seramik la gen fòm yon so jad enperyal e li fèmen ak yon bouchon metal sou tèt li. Brokad, yon twal tise tradisyonèl chinwa, fòme etikèt la e li fè sonje twal wòb dragon enperyal yo. Liy dragon yo te desine ak men epi konvèti an done pwen pou metye tisaj la. Boutèy la mezire 90 pa 90 pa 215 milimèt.
About the A' Design Award Bwonz
Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Press Kit
- Unique Properties
- This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
- Dimensions & Packaging
- bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade - Tags
- Chinese Baijiu packaging, packaging design
- Production Technology
- We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
- Design Challenge
- The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
- Research
- Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
- Inspiration
- The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
- Project Duration
- The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
- Operation Flow
- Bottle with metal cap from top
- Image Credits
- IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,
