Scarlet Sèvyèt Ijyenik by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Dezayn Anbalaj Competition Category.
AjanAnbalaj· 2025
Scarlet Sèvyèt Ijyenik
Client: Scarlet
A' Design Award Ajan Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Scarlet Sèvyèt Ijyenik
Kontrèman ak malèz ak limit fanm sibi pandan peryòd règ yo, konsèp dèyè anbalaj sèvyèt ijyenik Scarlet la te enspire pa lide libète ak soulajman, kalite pwodwi a fèt pou bay. Lanati bay yon sans lapè ak libète ke lavi modèn nan vil yo souvan manke. Pou kaptire soulajman emosyonèl sa a, desizay anbalaj la pran enspirayon nan peyizaj natirèl yo epi itilize teknik akwarèl dou pou eksprime sansasyon sa yo. Rezilta a se yon lang vizyèl kalm, poetik ki aline ak pwomès pwodwi a pou konfò ak swen.
The Recognition
About the A' Design Award Ajan
Scarlet Sèvyèt Ijyenik se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Scarlet Sèvyèt Ijyenik pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Scarlet Sèvyèt Ijyenik se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
- Dimensions & Packaging
- Width 110 mm x Depth 80mm x Height 96 mm
- Tags
- Sanitary Pad, Packaging, Design, watercolor, Landscape
- Production Technology
- The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
- Design Challenge
- The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors. - Research
- The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated. - Inspiration
- The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience. - Project Duration
- The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
- Operation Flow
- This product is chosen by the buyer because of its pleasant and eye-catching design.
- Team Members
- Designer and Illustrator: Masoud Najafi
- Image Credits
- Illustrator: Masoud Najafi
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