Iced Hop Gin Anbalaj by Michael Held is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2025
Iced Hop Gin Anbalaj
by Michael Held
Client: Michael Held
A' Design Award Bwonz Winner in Anbalaj Category
Verified Award Winner
Verify Award Status for #163667The Design
About Iced Hop Gin Anbalaj
Gou gin an, ki kreye atravè yon enfizyòn woulon ak mant, reflete nan idantite vizyèl li. Yon kòn woulon jele ansanm ak yon koukou k ap gade kaptire esans fre ak fret bwason an. Dominans mant lan repwodui nan anbalaj eksteryè a atravè nwans ble ak flè glas stilize. Tèm frèt ak pwòp sa a kontinye nan boutèy vè mat la, kote yon etikèt metalik ranfòse enpresyon glase a. Motif jivraj soutil ak aksan flòkon lanèj anbose sou sifas la, ranfòse tèm fre a. Chak eleman sipòte karaktè rafrechisman gin an.
The Recognition
About the A' Design Award Bwonz
Iced Hop Gin Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Iced Hop Gin Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Iced Hop Gin Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
- Dimensions & Packaging
- 72 mm x 72 mm x 193 mm
- Tags
- Gin, Infused, iced, owl, hop,
- Production Technology
- In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
- Design Challenge
- At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
- Research
- Not applicable
- Inspiration
- The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
- Project Duration
- The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.
The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm. - Operation Flow
- The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
- Team Members
- Michael Held
- Image Credits
- Images: Photographer tm studios visuelle medien GmbH, 2024.
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