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Piernas Largas Anbalaj pou Diven pa Ian Wallace

Dizayn Piernas Largas Anbalaj pou Diven pa Ian Wallace se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.


BwonzAnbalaj· 2025

Piernas Largas Anbalaj pou Diven

pa Ian Wallace

Kliyan: Piernas Largas

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,883

Koulè

Konsepsyon an

Konsènan Piernas Largas Anbalaj pou Diven

Piernas Largas se yon konsepsyon anbalaj pou yon seri kat diven. Chak boutèy gen pwòp non, konsèp ak ilistrasyon pa li, enspire pa pèsonaj ak moman ki familye pou jèn moun nan peyi Chili. Grafik ki plen koulè yo gen objektif pou lanse konvèsasyon epi fè boutèy la vin yon pyès santral nan rankont sosyal yo. Chak boutèy an vè kontni 750 ml, mezire 300 mm nan wotè, e li peze 710 g. Desen atistik la aplike ak yon manchon retresisman ak chalè ki dirab e ki reziste nan refrijerasyon. Objektif la se ofri yon altènativ plen imajinasyon ak jwè pou prezantasyon tradisyonèl diven an.

Rekonesans lan

Konsènan A' Design Award Bwonz

Piernas Largas Anbalaj pou Diven se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Piernas Largas Anbalaj pou Diven pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Piernas Largas Anbalaj pou Diven satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimansyon & Anbalaj
Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Etikèt
Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Teknoloji Pwodiksyon
For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Defi Dizayn
Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Rechèch
Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Enspirasyon
The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Dire Pwojè
The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Fliks Operasyon
Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Manm Ekip
Freelance Designer: Ian Wallace
Kredi Imaj
Images: Ian Wallace

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