Lucky Bread Anbalaj Manje by Antonia Skaraki

Lucky Bread Anbalaj Manje by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2025

Lucky Bread Anbalaj Manje

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award Fè Winner in Anbalaj Category

13,344

Verified Award Winner

Verify Award Status for #163794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Bread Anbalaj Manje

Kado kòpòrasyon sa a, yon kado swè pou nouvo ane a, ini tradisyon ak modènite, prezante yon pen fèt ak men ki dekore ak motif senbolik, kreye pa atiza Xompliastres nan Marathos, Krèt. Chak dekorasyon enkòpòre aspirasyon pwofon tankou transfòmasyon, pwoteksyon, ak renèsans. Desen an se yon tribite pou yon fòm la atistik k ap disparèt, ki kapsile eritaj kiltirèl ak espwa kolektif nan yon pen inik dekore ak anpil detay, ki anbalé nan yon bwat ki gen bèl ilistrasyon. Kado sa a sèvi kòm selebrasyon atistwo ansanm ak yon resipyan pou swè pwosprité ak siksè.

The Recognition

About the A' Design Award Fè

Lucky Bread Anbalaj Manje se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Lucky Bread Anbalaj Manje pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Lucky Bread Anbalaj Manje pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14