Graceful Ode Anbalaj Likè by Chengdu Stone Design Co., Ltd

Graceful Ode Anbalaj Likè by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2025

Graceful Ode Anbalaj Likè

by Chengdu Stone Design Co., Ltd

Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #164157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Graceful Ode Anbalaj Likè

Graceful Ode se yon seri anbalaj likè ki enspire de pwezi ak kaligrafi chinwa. Twa tèm yo pote non feng, ya ak song, twa klasifikasyon nan pwezi chinwa. Chak boutèy pote karaktè chinwa li a nan fòm twa dimansyon, ansanm ak teksti orizontal ki fè sonje kaligrafi sou papye diri epi ki ajoute yon pwofondè taktil. Bouchon an gen fòm ti mòn wonn, ak dan sou tèt li. Koulè bay ton chak tèm: vèt tikwaz an degrade, bèj cho ak jòn fonse. Seri sa a apwopriye pou reyinyon fanmi, resepsyon biznis ak selebrasyon fòmèl.

The Recognition

About the A' Design Award Ajan

Graceful Ode Anbalaj Likè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Graceful Ode Anbalaj Likè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Graceful Ode Anbalaj Likè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimensions & Packaging: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tags: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Production Technology: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Design Challenge: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Research: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiration: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Project Duration: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Operation Flow: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Team Members: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou