Colorful Zhangzhou Anbalaj Pwodwi Mak pa Yangchao Wu

Dizayn Colorful Zhangzhou Anbalaj Pwodwi Mak pa Yangchao Wu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2025

Colorful Zhangzhou Anbalaj Pwodwi Mak

pa Yangchao Wu

Kliyan: Yangchao Wu

Gayan A' Design Award Ajan nan Kategori Anbalaj

23,653

Gayan Pri Verifye

Verifye Estati Pri pou #164285

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Colorful Zhangzhou Anbalaj Pwodwi Mak

Colorful Zhangzhou se yon sistèm anbalaj ak idantite ki te kreye pou yon mak vil. Konsepsyon an kouvri yon sistèm idantite vizyèl, anbalaj kado, yon espas eksperyans fizik ak yon platfòm sèvis lavi sou entènèt. Koulè wouj ak flè nasis yo itilize kòm tèm prensipal yo, ki enspire de istwa lokal, koutim yo ak modèl achitekti yo. Yo devlope tèm separe pou pwodwi tankou gato lalin, te ak souvni. Chak bwat mezire 260 mm nan lajè, 260 mm nan pwofondè ak 140 mm nan wotè. Estrikti anbalaj inovatè yo amelyore pwoteksyon pandan transpò a, epi yo itilize materyèl dirab.

Rekonesans lan

Konsènan A' Design Award Ajan

Colorful Zhangzhou Anbalaj Pwodwi Mak se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Colorful Zhangzhou Anbalaj Pwodwi Mak pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Colorful Zhangzhou Anbalaj Pwodwi Mak se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimansyon & Anbalaj: Width 260 mm x Depth 260 mm x Height 140 mm
Etikèt: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Teknoloji Pwodiksyon: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Defi Dizayn: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Rechèch: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Enspirasyon: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Dire Pwojè: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Fliks Operasyon: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Manm Ekip: Chief Designer: Yangchao Wu
Kredi Imaj: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.